Content Marketing for Business

About the Seminar

Overview

Do you want to learn new ways to attract potential customers?
 
Does your company have stories, photos, and insights that you haven’t tapped yet for marketing your business?
 
Do you value establishing a good image and building relationships?
 
Then, you should sign up for our Content Marketing Workshop.
 
Your customers’ decisions when making a purchase is influenced by content. Dragon Search Marketing says 61% of consumers are persuaded to buy from seeing a blog article, social media post or video about the product. A survey from Key Difference Media also claims that 78% of consumers believe that companies providing custom content values relationships, too.
 
It’s not enough that you have a social media account or a website. You have to learn to maximize these. Today’s digital age is driven by content. And you don’t want to be left out.
 
If you’re considering to pursue content marketing as a strategy to gain clients, joining this workshop or sending a representative is a worthwhile investment.

Objectives

At the end of the session, the participants will be able to:
 
• Understand content marketing definition, purpose, framework, and principles
• Equip oneself with knowledge, tools, and resources to create and execute a content marketing plan
• Gain an overview of different types of content and how to utilize them for business marketing activities.

Who Should Participate

The workshop is designed for business owners, freelancers, sales and marketing practitioners who plays an important role in acquiring customers. Presentation and examples are comprehensive for all types of industries.

Key Topics

I. Content Marketing Introduction
 
A. Inbound Marketing Methodology
B. Content Marketing Definition
C. Benefits of Content Marketing
D. Creating Valuable, Relevant and Consistent Content
E. Content Marketing Framework
F. Understanding the Buyer’s Journey
 
II. Your Content Marketing Plan
 
A. Creating Your Plan
1. Customer Persona
2. Types of Content
2.1 Blog Posts
2.2 eBooks
2.3 Email Newsletters
2.4 Others
B. Generating Ideas
C. Repurposing Content
 
III. Monitoring Your Content Marketing Campaign
 
A. Key Metrics
B. Tools and Resources

Schedule: Click to view BusinessCoach Seminar Schedule

Time

9:00 am – 4:00 pm

Venue

Unit 201 Richbelt Tower, 17 Annapolis St., Greenhills, San Juan City, Metro Manila

Registration Details

Seminar Fee

Php 3,000.00 per person (inclusive of snacks, lunch, seminar kit, handouts, certificate of attendance)

Discount

10% Discount if FULL AMOUNT is paid at least five (5) banking days before the event.

Reservation

Please call to register, or you may download our registration form. Kindly fill-out, and send to us through fax (727.88.60) or email. You will receive a confirmation within 48 hours.

Mode of Payment

  • Deposit payment at Banco de Oro, Savings Account Name: BusinessCoach, Inc. Then kindly fax deposit slip (indicate name of participant and seminar title) to confirm reservation.
  • On-site payment (CASH only)
  • Company checks are accepted, provided that they are received at least five (5) banking days before the event.

Cancellation by Attendee

Registrant may refund amount paid, with less 30% processing charge from the LISTED AMOUNT within 30 days, or opt to use the payment for a seminar of equal value within 60 days. Cancellation must be done at least 2 days before the event. Non-appearance or failure to inform us of cancellation will result to forfeiture of full amount paid.

Cancellation by BusinessCoach, Inc.

Registrant may refund full amount paid within 30 days, or may opt to use the payment for a seminar of equal value within sixty days of cancellation.

Refund Policy

Payment may be refunded upon presentation of the original copy of bank deposit slip and a valid ID. Cash refund is strictly implemented, and may be availed only at the BusinessCoach, Inc. office in San Juan City, Metro Manila. BusinessCoach, Inc. does not deposit refunds.

Note

Schedule may change without prior notice. Please call to confirm. BusinessCoach, Inc. is not liable for any expense incurred by seminar registrant resulting from cancellation of any of our events.

Contact Details

Contact Numbers

Please call (632) 727.56.28, (632) 225.66.16, or (632) 727.88.60
or call/text mobile numbers 0915.205.0133 / 0908.342.3162 / 0926.622.0768 / 0933.584.7266

Inquiries

For other inquiries, you may also leave a message in our contact form.

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