How to Make a Newsletter
About the Seminar
Overview
A newsletter is one of the most effective ways of communicating events and other information within the company. This highly instructive seminar will serve as a practical guide to quickly and easily make an excellent newsletter.
Objective
- To be able to determine what should be the appropriate contents and sections of the newsletter.
- To know how to organize and assign tasks to those who will be involved in making the newsletter
- To be able to make the proper specifications of the newsletter to make it suitable for graphic artist and the printing press.
- To know how to copyright and get ISSN registration number for the newsletter.
Who Should Participate
- Managers or staff assigned to make the company newsletter.
Key Topics
I. Introduction and overview – “What is a NEWSLETTER and what is NOT?
II. Step-by-step guide in making a company newsletter
1. Prepare a proposal for holding a write shop for developing an editorial policies and guidelines in order to determine the following:
a. Objectives for coming out with the company newsletter;
b. Name and maskhead /emblem/logo of the newsletter – rationalizing and justifying “what’s in the name and what does the logo (and its colors) mean?”
c. Themes and contents
i. Social and economic market values
ii. Political stands and influences
iii. Environmental concerns
iv. Cultural sensitivity and considerations
v. Human interest and appeals
d. Sections and descriptions
i. Front cover page (headlines)
ii. Back cover page
iii. Editorial page
iv. Feature article page
v. Opinion column page
vi. Current events’ page
vii. Letter to the editor page
viii. Photo gallery page (centerfold)
ix. Miscellaneous page
x. Announcement of upcoming events’ page
e. Technical specifications
i. Number of pages
ii. Color designs
iii. Font types and sizes
iv. Graphic arts and illustrations
v. Binding type
vi. Paper size and type
vii. Terms and conditions
f. Format and style
i. Informative (for general public information and awareness);
ii. Educational (for educational and academic curricular promotion);
iii. Investigative (to probe on certain issues);
iv. Instructional (to enable readers on the “how to’s?” of certain processes, technologies and practices;
v. Technical and scientific (to provide updates on results of scientific research, discoveries and inventions/innovations)
2. Issue a memorandum or office order for creating the editorial board and staff;
i. Publisher
ii. Editorial consultant(s) and advisers
iii. Editor-in-chief
iv. Managing editor
v. Associate editor(s)
vi. Creative design editor/lay-out artist
vii. Business / Circulations manager
viii. Contributors
ix. Production assistants
x. Other support personnel
3. Apply for an International Standard Series Number (ISSN) registration with the National Library and Councils;
4. Apply for a copyright protection and license number issuance;
5. Hold a writing workshop and an editorial conference (PressCon) for the ratification of the editorial policies and guidelines and formal launching of the company newsletter.
III. Administrative, finance and legal concerns
IV. Marketing, advertisement and branding communications
V. Dissemination, monitoring and evaluation plans
Schedule: Click to view BusinessCoach Seminar Schedule »
Time
9:00 am – 4:00 pm
Venue
Unit 201 Richbelt Tower, 17 Annapolis St., Greenhills, San Juan City, Metro Manila
Registration Details
Seminar Fee
Php 3,000.00 per person (inclusive of snacks, lunch, seminar kit, handouts, certificate of attendance)
Discount
10% Discount if FULL AMOUNT is paid at least five (5) days before the event.
Reservation
Please call to register, or you may download our registration form. Kindly fill-out, and send to us through fax (727.88.60) or email. You will receive a confirmation within 48 hours.
Mode of Payment
- Deposit payment at Banco de Oro, Savings Account Name: BusinessCoach, Inc. Then kindly fax deposit slip (indicate name of participant and seminar title) to confirm reservation.
- On-site payment (CASH only)
- Company checks are accepted, provided that they are received at least five (5) banking days before the event.
Cancellation by Attendee
Registrant may refund amount paid, with less 30% processing charge from the LISTED AMOUNT within 30 days, or opt to use the payment for a seminar of equal value within 60 days. Cancellation must be done at least 2 days before the event. Non-appearance or failure to inform us of cancellation will result to forfeiture of full amount paid.
Cancellation by BusinessCoach, Inc.
Registrant may refund full amount paid within 30 days, or may opt to use the payment for a seminar of equal value within sixty days of cancellation.
Refund Policy
Payment may be refunded upon presentation of the original copy of bank deposit slip and a valid ID. Cash refund is strictly implemented, and may be availed only at the BusinessCoach, Inc. office in San Juan City, Metro Manila. BusinessCoach, Inc. does not deposit refunds.
Note
Schedule may change without prior notice. Please call to confirm. BusinessCoach, Inc. is not liable for any expense incurred by seminar registrant resulting from cancellation of any of our events.
Contact Details
Contact Numbers
Please call (632) 727.56.28, (632) 496.69.49, or (632) 727.88.60
or call/text mobile numbers 0915.205.0133 / 0908.342.3162 / 0926.622.0768 / 0933.584.7266
Inquiries
For other inquiries, you may also leave a message in our contact form »
Downloads
Testimonials
Exciting discussions! Excellent Speaker! (Basic Supervisory Skills Training)
Demi Dela Pasion, Directory Products and Services Corp.